Today’s world of business is a fast-paced and hypercompetitive one, making it essential for companies – and especially startups – to find more ways to stand out from the rest of the pack. While a company can definitely set themselves apart from competitors and rivals by offering lower prices, better services, and great customer service, they also have to consider that everyone else may be doing those exact same things.
It’s here that companies need to resort to out-of-the-box methods to distinguish themselves from their peers. While many believe that appearances don’t make much of a difference, creating a strong impression can certainly go a long way in standing out. And one simple yet effective way to do this is by adding a water feature to the office premises.
How Adding a Water Feature to Their Workplace Makes Businesses Stand Out
It may sound excessive, and most business owners would most likely think of it as a vain and preening gesture for the sake of attracting customers. However, like with all things, there are two sides to this particular argument.
While some customers may see the water feature as a sign that a company is being too full of itself, other customers will take it as an obvious sign of prosperity and financial stability of the company. These customers will see that the company is financially well-off enough that they can afford to keep a water feature in their very premises – something that is, in all respects, a non-essential art installation. As such, they will feel reassured that the company is the better-performing one among its competitors.
There’s also the obvious style and prestige factor that a water feature exudes, especially if the fountain is an indoor model that integrates cleverly or tastefully into the office interior, such as an indoor wall fountain. Such a sight will definitely impress customers and potential business partners when they visit the business office.
No matter the customer perception, however, what ultimately happens is that it gives the company associated with that water feature instant memory recall to the customer. Even if the customer ultimately decides not to do business with the company, the sight of the water fountain will cement the company’s name in their mind.
Other Important Benefits of Water Features to a Business
There are also other benefits to installing a water feature in your office or workplace.
- The sights and sounds of a water feature at work can have a relaxing, soothing effect that your customers and employees can enjoy. This can help with the stress that usually comes with a workplace.
- Air purification.The constantly-flowing water from a fountain can help purify the air inside a closed office, which can help improve the respiratory health of those around it. It can also act as a humidifier.
- Feng Shui.Water features figure significantly in Feng Shui, the ancient Chinese philosophy of balancing ‘energies’ within a space for luck and prosperity. By having a water feature installed in the right spot, you can harness this philosophy to maximize the profitability and good fortune of your company. Even if you don’t necessarily believe in Feng Shui, it’s still a good practice to consider.
Having a Water Feature in Your Workplace Can Help Your Business Stand Out
There are many ways that a business can set itself apart from its competitors, and one of the best ways to do so is to think outside currently-accepted norms. By adding a water feature within the premises of a business, it not only puts out a strong and confident image but also gives them instant memory recall with their potential customers and clientele. The company’s employees can also enjoy the water feature’s therapeutic effects, all of which can significantly impact their health for the better.
