This article takes a look at the most valuable communications technologies for small businesses. From automated customer service systems to cost-effective telecommunications, these technologies have been chosen as they offer the most value for customers and staff members of small businesses alike.
Customers have come to expect a certain level of customer service and instant communications with their favorite brands. It is no longer enough to offer a slow email response rate or offer a call center number. Offering a chat feature on your website is one of the best ways of allowing your customer to receive answers quickly. Those looking to install a chat feature on their website should look into also adding a chatbot. A chatbot is so valuable because it allows your customers to receive instant answers to many common questions while freeing up staff resources. If the chatbot is unable to answer a customer query, a member of staff will then be alerted to the problem.
Email is one of the most efficient and cost-effective methods of communicating with customers, allowing you to share a message with an entire address book almost instantly. While email marketing might seem like an outdated method of communication, it is still a very valuable tool when utilized correctly. Automating your customer service emails allows you to maintain customer relationships with minimal staff effort. Automated emails are an extremely useful method for alerting customers to upcoming product launches, offering discounts, or notifying the recipient of an upcoming sale. Using the email format to share exclusive news helps customers to feel valued by the brand, as it is a way of rewarding customer loyalty. To ensure you make the most of your email automation system, make sure to prompt all visitors to your website to sign up for your email newsletter.
Voice-over-Internet Phone Service
Leading business technology company Zeta Sky recommends voice-over-internet phone systems as one of the most valuable telecom solutions for small and medium-sized businesses. A voice-over-internet (VoIP) phone service uses the internet rather than the traditional phone network to power communications. Using a VoIP phone service rather than a traditional analog phone service has many benefits for small businesses. A VoIP is often the cheapest form of telecommunications as it eliminates all of the extra costs associated with traditional phone systems. A VoIP phone service also makes it easier to manage remote staff as the phone systems can be accessed by a range of authorized devices from any location.
Remote Working Communications Systems
The last year has proved that a remote working communication system is an invaluable asset every office needs. The purpose of your remote working communication system is to facilitate the flow of communication between staff members in many different formats. The variety of communication formats included in this system may include instant messaging, direct messaging, video calls, group video calls, and private groups. The communication system that you choose should also be able to facilitate the exchange of information; the integration of a third-party service usually does this.