One of the biggest places to find new customers and to engage with old ones is on various mobile platforms. From smart phones to tablets and more, people love being on the move, getting the information that they need in just a few seconds, and not having to struggle against poorly designed websites and ads. This is why mobile advertising is one of the best ways to make sure that you are connecting with new people and winning over their loyalty to your business. Here are some ways that mobile advertising works for you.
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Location-Based Advertising
One of the best parts of advertising to people who are on a mobile device is that you can target their exact location. You can advertise to people who are in the area, people who are shopping in a specific store, or people who are on certain types of transit. This means that you can target them at exactly the moment that they are most likely to be looking for your service or product. This also means that you are less likely to miss out on sales and that you can spend less on advertising while getting better results.
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Entertainment Integration
Mobile ads can play or be placed on streaming media, either before the content begins or in the middle of the content. This gives you a chance to get yourself in front of people when they are actively watching or consuming different forms of media. This is generally a part of the day where they are quite relaxed, interested in finding new things, and likely to click on advertisements that are actually relevant to their interest.
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Getting to the People During Their Free Time
People don’t often have time to look at advertisements, rushing from place to place, trying to get everything done as quickly as possible, and generally not wanting to waste time on new websites unless they are directly looking for something. However, when people are on mobile, they are generally waiting somewhere, on public transit, or killing time. This makes it the perfect time to get to them with your message or product.
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Simple Yet Captivating Campaigns
Mobile adverts are much simpler yet more thematic than other advertisements. This is due to the size and space restrictions presented by mobile platforms, but also because ads on mobile need to be able to change size depending on the device being used. This means that they need to make a bigger impact with less, leading them to be more profound and better at bringing in customers than many other forms of traditional marketing.
As you can see, mobile advertising is a great way to find people who really want your product or service and who may actually have time to click through, browse, shop, and look around like you want. Mobile ads are extremely powerful and have accounted for a large portion of advertising revenue.
the last four years, with that share only growing as more people become mobile connected.
